Google Business Profile websites will be shut down in March 2024, impacting over 20 million users. Businesses must act now to migrate to alternative platforms to maintain their online presence.
Starting in March, websites created using Google Business Profiles will be deactivated, requiring immediate action from business owners to ensure their online visibility isn't compromised.
Businesses that have used Google Business Profiles for their websites will see these sites become inaccessible from March. Google will redirect customers to the business's profile page until June 10, after which a "page not found" error will appear.
This change emphasizes the need for businesses to find alternative solutions to keep their online presence intact. Websites with domains ending in business.site or negocio.site will need to update their Google Business
Profile with a new website address.
The discontinuation of Google Business Profile websites underscores the importance of having a standalone website for credibility, brand visibility, and providing detailed information about products or services. Without a functioning website, businesses risk decreased customer engagement and potential revenue loss.
Having a dedicated website remains crucial for businesses despite the features of Google Business Profiles. Websites boost SEO rankings, enhance online visibility and credibility, and play a critical role in local SEO and customer reassurance.
Businesses running ad campaigns linked to their Google Business Profile websites must change the link before March 1 to avoid disruptions or temporarily pause campaigns. Those with custom domains directing traffic to their Google Business Profile website should manage the transition before June 10.
Google advises updating the Business Profile to link to a new website, especially as domains ending with business.site and negocio.site will be removed from the website field in March.
After transitioning to a new website platform, optimizing for local SEO is crucial. Plugins like All-in-One SEO (AIOSEO) for WordPress simplify this process, enhancing your website's visibility and credibility.
The shutdown of Google Business Profile websites is a reminder for businesses to explore new avenues for maintaining their online presence. By selecting the right tools and focusing on SEO optimization, businesses can transition smoothly and continue thriving in the digital landscape.
Please contact us at 609-645-51432 or email us at marketing@tbcusa.com for more information on our comprehensive services to replace your free Google website!
